Buggy - The declaration of independence.

A revolution is underway.  Entirely revamped, the Buggy brand is today launching an offensive against boredom by jumping on the bandwagon with resolutely more fashionable products and stunning looks.  A new highly trendy identity, it won't cease to amaze those who thought they knew us. 

A change of direction in the brand's history but it doesn't mean we're breaking away from our roots: this touch of impertinence, this hint of provocation and a certain strength of conviction that have made us an atypical brand for more than 40 years.  Buggy is flouting convention more than ever.

And while Buggy is promoting its independence, it's also the chance to highlight the values that characterise us: quality and accessibility.
Take an active part in the movement.

Where do we come from

1970: Buggy marks the end of disastrous shoes!
While the "Flower power" movement brings together the "jean" generation, a new brand of shoes for children and juniors speaks out for anti-conformist fashion… the Buggy brand.

This brand, whose name refers to the all-terrain racing car of daredevils, thus campaigns for a fun shoe with personality, surfing current trends.

1972: the advertising saga
Since the beginning, Buggy has adopted a quirky, subtly provocative attitude.  More than a brand, a voice!  This scathing tone puts the spotlight on Buggy's values of anti-conformism, independence, creativity and quality.

1978: the sewn Kneipp Buggy saga

1980:  the shoes with a lifetime warranty saga
Because Buggy is a cheeky, quality brand, in 1980 it decides to make a splash with an exclusive numbered collection with a lifetime warranty:  "unbreakable fashion".

1987: the cloth saga
Colour, fun, Buggy!  Buggy dreams up a collection of cloths that come in a palette of slightly acid colours.

2006-2011: Declaration of independence
Buggy has a makeover.  New logo, new identity and a new fashion direction.  At the dawn of its 40th anniversary, Buggy, which has already had several success stories in its time, is changing logo and fashion direction.  A turning point in the brand's history, but it doesn't mean we're breaking away from our roots: a touch of impertinence, a hint of provocation, a certain strength of conviction and a good taste of fashion!